Search Engine Marketing Specialists

Company Name:
Reply! Inc.
Reply! Inc. has openings for Search Engine Marketing Specialist in San Ramon, CA. Research market conditions of search engine market and gather information to determine potential sales/ customer acquisition strategy across search engines and PPC sources. Create online marketing campaigns in Google, Bing and other PPC sources, with a focus on bidding, keyword expansion and ad copy testing. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns. Analyze data related to media-spend budgets, keyword list-management, gross margin and profitability of SEM. Conduct strict ROI analysis and risk vs. reward modeling across accounts. Provide Director with research and analysis on business intelligence, industry trends, and competitors. Monitor and forecast marketing and sales trends and plans based upon sound assumptions derived through analytical problem solving, quantitative models, and qualitative analysis.
Employer will accept Masters degree in Business, Marketing, Information Systems, Economics, Finance,
Science, or related field, and 1 year of work experience in job offered or in a business-related, marketing-related, search engine-related or data-related related occupation. Experience may be gained concurrently. Education or experience must include:
1. Qualitative and quantitative market research and analysis
2. Marketing modeling
3. Performing keyword research for search engine optimization.
4. Lead generation online marketing
5. SEM algorithm, strategies, and tactics
6. SAS statistical and ROI analysis
7. SQL and Data Analysis
8. Presentation skills including preparing charts and graphs
9. Advanced Excel skills
Mail resume to 12667 Alcosta Blvd. Suite 200, San Ramon, CA 94583 and include job #10277.5.

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